The Virality Obsession: Rethinking Web 2.0 Success Metrics
In the current Web 2.0 landscape, there’s an overwhelming obsession with virality. Startups and established players alike are fixated on exponential growth in traffic, user registrations, and countless other metrics. This gold rush mentality often leads to a lack of critical analysis, with companies blindly replicating perceived success formulas. The Metrics Mirage The advent of Web 2.0 has shifted the success metrics for applications towards user numbers and social network evolution. Take, for instance, the founders of Billmonk.com, who prioritized user registration growth rates in their Googleplex presentation. Even Facebook’s Mark Zuckerberg showcased questionable “extrapolated” user growth graphs at the f8 convention. ...