The Evolution of E-commerce in India: Challenges and Opportunities
The e-commerce revolution in India has been a hot topic of discussion, with many predicting a dramatic shift in how Indians buy and sell goods. However, a closer look at the current market reveals that we’re still in the early stages of this transformation, with no clear breakthrough in sight for any of the implemented models. The Classifieds Conundrum The classifieds model, which has seen success in other markets, seems to be struggling to gain traction in India. This can be attributed to a cultural reluctance among Indians to sell or buy used items. The shift in this mindset will likely take time, highlighting the importance of understanding local consumer behavior in the e-commerce space. ...